Friday, August 11, 2017

Strategies for Direct Mail Marketing

Justin Steinle integrates a wide variety of marketing platforms into comprehensive advertising plans. Experienced in web as well as traditional advertising, Justin Steinle has utilized direct mail when appropriate.

To create a strong direct mail campaign, a company must know and target the needs of its customers. Many advertisers start by assessing the age, gender, socioeconomic level, and interests of their clients so that they can send a message that targets the specific needs of that population. 

Demographic information can also help a company to select the medium and design that will best entice a particular group. Companies that serve discerning clients in the luxury market may do best with costly paper and a first-class stamp, whereas a discount or bulk product does not need to invest in such luxury materials.

Engaging visuals are important in all markets, though most contemporary consumers tend to avoid messages that are content-deficient. Successful companies respect their audiences and take the time to explain how their product or service can solve a problem that the reader is likely to have. The customer may then be more likely to make a phone call, visit a website, or return a postcard.

Wednesday, July 26, 2017

Advantages and Challenges of Television Advertising

Justin Steinle has achieved success in marketing and business development over the course of a 25-year career. Justin Steinle comes to his work with experience in and an in-depth knowledge of multiple media channels, including television.

Television has been helping companies to reach broad audiences since the middle of the 20th century. Data suggests that it remains the most prominent medium in the majority of American households, despite the advent of laptops and mobile phones. More than 96 percent of households own a television set, and the average daily watching time is more than four hours.

All of these statistics translate to a diverse captive audience for the advertiser, while the creative potential in the medium allows for the customization of a message. Using video, audio, text, and graphics, as well as engaging talent, the advertising professional can craft a spot that stays in the mind of the viewer and creates positive associations with the product or service.

It is important for the advertiser to carefully design each element of the message, as a television ad can be costly to produce. Any changes would require complete re-design and re-shooting of the message, which can be prohibitive for many companies. 

Fortunately, careful design also gives the advertiser a chance to ensure that the advertisement is as interesting as possible. This factor is crucial because many television viewers actively work to avoid commercials, unless the commercial is exciting enough to inspire consumers to seek it out or watch intentionally.

Saturday, July 15, 2017

Three Pay-Per-Click Advertising Mistakes to Avoid

Business consultant Justin Steinle earned his bachelor of science in business administration from the University of Mary in Bismarck, North Dakota. In his current role as a senior marketing executive, Justin Steinle uses a wide range of tools and services to help clients establish stronger marketing and advertising channels, including pay-per-click advertising (PPC).

A company employs pay-per-click advertising by paying a fee any time that one of its advertisements is clicked after a potential customer runs a relevant query through a search engine. PPC can be an extremely effective way to drive traffic to a business website, but to achieve optimal results the following three mistakes must be avoided.

1. Making keywords too broad. The keywords that a company uses in PPC advertising will determine how beneficial the campaign actually is. Using keywords that are too short, generic, or broad will cause a company to pay a significantly higher price for clicks amid a greater amount of competition.

2. Linking an advertisement to a home page. When a company’s ad promotes a specific product to fulfill a customer’s needs, the ad should link directly to the product page. Linking PPC ads to a home page creates unnecessary work for the customer and increases the risk of losing a sale.

3. Leaving out negative keywords. Negative keywords in a PPC campaign play a crucial role in promoting ads to a relevant customer base. A company that doesn’t take advantage of negative keywords may create a PPC campaign that is too broad and end up paying for site visitors who have no interest in or need for its products.

Friday, March 24, 2017

Understanding Product Life Cycles

With a degree in marketing and business administration and management from the University of Mary, Justin Steinle has gained over two decades of experience working with effective forms of marketing and business development within a range of industries. Justin Steinle has a strong understanding of holistic marketing techniques including the way product demand life cycles work.

Products do not exist in a vacuum. They may address a specific need for a specific population, and that need can rise and fall depending on many different factors. Every product has a life cycle, which generally includes introduction, growth, maturity, and decline.

In the introduction stage, people may not yet realize that they need and want a given product. As awareness about the product grows, more and more people see the need and the growth cycle begins. In the mature phase, the product has its place in the market, but more competitors may be arriving, leading to the need for differentiation. As demand drops due to competition or other factors such as newer technologies or social changes, the product enters its decline.

Effective marketing techniques must have an accurate understanding of the market a potential product is entering. Additionally, the marketing approach needs to take into account what is happening with that product in terms of competition and other factors that may affect demand for the product.

Thursday, February 23, 2017

Comprehending Media Planning

Senior marketing executive Justin Steinle has decades of experience in providing successful marketing services to a vast array of clients. Justin Steinle provides a broad range of solutions to his clients that includes media planning.

Media planning entails determining the best means of conveying a message to a target audience within a given budget. The first stage involves market analysis in order to find out who the audience is, identifying the number and type of people, and ascertaining the appropriate media for the campaign. In the next stage, the media objectives must be established. This involves developing goals for circulation, reach, frequency, penetration, and cost.

The third stage is strategy-setting and implementation. In this stage, the decision must be made as to the type of media to use, such as the Internet, radio, newspaper, and television. Then, the plan must be executed, with the identified spaces or times locked in (media buying). The final stage involves evaluating the campaign, which entails analyzing the effectiveness of the strategies and determining whether the objectives were met.